Author Archives: Laurel A. Kashinn

About Laurel A. Kashinn

Laurel A. Kashinn is one of the owners and founders of DanceARTfx. She wears many hats in the organization, including ceo, director of operations and design, and co-director of marketing. She designs our catalog and other marketing materials, and manages the company's chief morale officer, Rocket, a Decker terrier.

Helping neighbors in need

When we learned that one of our studios in Alabama was directly affected by the rash of deadly tornadoes, that many of their families have been made homeless, and that there is a great need for personal care items, our … Continue reading

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Strategies to boost fall registrations

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Even though spring is the busiest time of year in the dance world, setting aside just 15-30 minutes a week to plan and implement your fall registration strategy will plants seeds for a bigger, more bountiful crop of students next … Continue reading

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Best practices for email communications

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With emailing, texting, and tweeting, communication has never been easier. Unfortunately, miscommunication is easier, too. At DanceARTfx, where we partner with our clients to create customized, time-sensitive promotional packages, every communication is critical. In this note, I’d like to highlight … Continue reading

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